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New or Returning Visitor Targeting

Last updated on May 19, 2025

New or returning visitor targeting lets you show different campaigns based on whether someone is visiting your site for the first time or coming back again. This helps you tailor your message to each stage of the customer journey—for example, welcoming new visitors or encouraging returning ones to complete their purchase.

With just a few clicks, you can set up new or returning visitor targeting in your PageUni apps—no coding needed.

Check out this guide to learn how to add a new or returning visitor targeting rule to your campaign.

After adding the targeting rule, you can choose whether the campaign appears for new visitors, returning visitors, or both.

New or returning visitor targeting